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Online store builder: how to choose the right one

An online store builder gives you a complete shop — design, products, order form, payments, delivery fees — without writing code or renting a server. There are dozens of them, and the differences that matter are rarely the ones on their home pages. Here is what to compare, and the questions to ask before you pay.

Updated · 4 min read

What an online store builder does

You pay a monthly plan; the builder hosts the store, keeps it secure and fast, and gives you an editor to change everything. You bring the products, the photos and the customers.

  • A store address, and later your own domain.
  • Themes you customise without code.
  • Products, variants, stock and collections.
  • An order form or checkout, payment options and delivery fees.
  • Orders, customers and the numbers that show what sells.
  • Apps for reviews, offers, upsells and ads tracking.

Store builder, WordPress, marketplace or social media only?

OptionGood forWatch out for
Hosted store builderMost small brands: fast start, no technical workFees per order and paid apps on some platforms
WordPress + WooCommercePeople with a developer or time to learnHosting, updates, security and plugins are yours to manage
MarketplaceTesting demand with the marketplace’s trafficCommissions, their rules, and the customer belongs to them
Social media and WhatsApp onlyThe very first salesEvery order by hand, no tracking for ads, hard to grow

Already selling by message? See from WhatsApp orders to an online store.

The 12-point checklist

A receipt to fill in before choosing a store builder — plan, fee per order × 300, paid apps, paid theme, total per month — next to five checks: payments, delivery fees by city, language and currency, speed on phones, export
Add it all up for your real volume before you compare prices.
  • Real monthly cost. Plan + fee per order + paid apps + paid theme. Add them up for 100 and 500 orders a month.
  • Payments your buyers use. Cash on delivery, bank transfer, cards — what people in your country actually pay with.
  • Delivery fees your way. One fee, a fee per city or region, free above an amount.
  • Your language. Arabic right to left, French, English — on the store and on the checkout.
  • Your currency and phone format. Prices in your currency, phone numbers checked for your country.
  • Speed on phones. Open a demo store on mobile data, not Wi-Fi.
  • Themes for your trade. Several free ones, and an editor you understand in ten minutes.
  • What is built in. Order form, quantity offers, reviews, upsell, pixels — or an app (and a bill) for each?
  • Ads tracking. Facebook, TikTok, Snapchat and Google pixels without code.
  • Your own domain. On which plan, and how hard it is to connect.
  • Leaving. Can you export your products and customers?
  • Help in your language. Who answers, and how fast.

How CODOS Store answers the checklist

QuestionCODOS Store
Fee per orderNone — you pay the plan
Themes and appsIncluded, no extra fee per theme or app
PaymentsCash on delivery and bank transfer, side by side
Delivery feesOne fee, per city, free above an amount — per market
LanguagesArabic (right to left), French, English
CountriesAny country and currency; add markets with their own prices and fees
PixelsFacebook, TikTok, Snapchat and Google without code
Own domainOn Growth and Advanced
ExportProducts and customers
StartThree days free to build privately, then $1 for the first 14 days

Monthly prices are on the pricing page. Comparing with a platform you know? See CODOS Store vs Shopify, vs YouCan and vs WooCommerce, or the best platform in Morocco and Egypt.

Test before you decide

  • Build one real product page, with real photos.
  • Order it from your phone, as a buyer.
  • Change the theme colours and one section — was it easy?
  • Ask support one question and time the answer.

Then follow how to create an online store, step by step.

Questions people ask first

What is the best online store builder?

The one whose total monthly cost, payments and delivery options fit your country and your volume. A builder made for card payments in Europe can be the wrong choice for cash on delivery in North Africa, and the other way round.

Is there a free online store builder?

Some have a free plan with limits or fees per order. On CODOS Store you build free for three days, then pay $1 for the first 14 days; the plan is paid after that, with no fee per order.

Can I change builder later?

Yes, if you can export your products and customers. On CODOS Store both export; you can also import products from a Shopify file.

Do I need technical skills?

No. A good builder lets you set everything from an editor: theme, sections, products, delivery fees and payments.

Themes that fit

CODOS Base theme for a any shop store

CODOS BaseAny shop

Fast, clean and flexible — every other theme is built on it.

Live demo
Maison theme for a fashion store

MaisonFashion

Big photos, lookbooks and refined type for clothing and shoes.

Live demo
Silhouette theme for a fashion store

SilhouetteFashion

Editorial fashion in black and white, with products that turn into a look.

Live demo

Your store, free to build

Build the whole store — products, theme, pages — before anything is charged.

Build free for 3 days · $1 for your first 14 days · Cancel any time