Guides

Practical guides for people who sell online

Written for small stores, from what sellers really ask us: how to start, how to sell, how to deliver more of what you sell, and how to keep the money. No fluff, real numbers.

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Profit calculator

Your real profit per order after delivery, refused parcels and ads — and the most you can pay per order.

Open the calculator

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A product page on a phone with price, delivery fee and order form, next to a checklist of the ten steps to create an online store

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How to create an online store, step by step

Create an online store step by step: choose what to sell, name it, pick a theme, add products, set delivery and payments, then bring your first visitors — with real numbers and no code.

4 min read

A receipt to fill in before choosing a store builder — plan, fee per order × 300, paid apps, paid theme, total per month — next to five checks: payments, delivery fees by city, language and currency, speed on phones, export

Start

Online store builder: how to choose the right one

What an online store builder does, how it compares with WordPress, marketplaces and selling only on social media, and a 12-point checklist to choose one: real monthly cost, local payments, delivery fees, language, speed and more.

4 min read

The Generate box in the store editor with the sentence “My 4 best sellers with a 24-hour countdown”, and the section it built: four products with prices and a countdown

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How to create an online store with AI, step by step

Create an online store with AI step by step: AI for ideas, sections, descriptions and translation — and the parts you still do yourself. Copyable prompts, no code.

5 min read

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How to start an online store in Morocco, step by step

Start selling online in Morocco: choose a product, set prices and delivery fees, build your store, take payment on delivery or by bank transfer, and get your first orders.

4 min read

Three parcels marked pay on delivery: Dakar, Senegal, 15,000 XOF; Casablanca, Morocco, 249 MAD; Douala, Cameroon, 12,500 XAF

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How to sell online in Africa

A practical guide to selling online in Africa: choosing a first country and city, how buyers pay (cash on delivery, mobile money, transfer), delivery, language, building trust and running ads — country by country.

4 min read

Two phones: a landing page with one product and an order form, and a store product page with the same form plus a menu and “You may also like”

Start

Landing page or online store: which one should you build?

Single-product landing page or full online store: what each is good for, how they compare for ads, trust, repeat buyers and order value — and the setup most sellers end up with.

2 min read

Before and after: a WhatsApp chat full of “price?” messages, and a product page with price, delivery fee and order form

Start

From WhatsApp orders to a real online store

Still taking orders on WhatsApp and Instagram DMs? How to move to an online store without losing your customers: what changes, what stays on WhatsApp, and how to switch in a week.

2 min read

Start

From an Instagram page to an online store

Selling through Instagram DMs? Signs it is time for a real online store, how to move without losing your followers, and how Instagram and your store work together.

2 min read

Arabic right-to-left product page on a phone, with the menu on the right, the price on one line and the phone number typed left to right

Start

How to build an Arabic online store that sells

Building a store in Arabic: right-to-left layout, fonts, numbers and prices, phone numbers, bilingual stores and the small details that make Arabic shoppers trust a website.

2 min read

Three ways to sell without big stock in Morocco and their delivery times: local supplier 1–3 days, small stock at home 1–3 days, shipped from abroad 2–4 weeks

Start

Dropshipping in Morocco: how it really works

Local dropshipping vs importing, how Moroccan sellers test products, the real margins with cash on delivery, and the mistakes that make most beginners give up.

3 min read

Bars comparing how long the buyer waits: 14–30 days shipped from China per order, 2–4 days from a local supplier, 1–2 days from your own small stock

Start

Dropshipping in Africa: what works, and what does not

Does dropshipping work in Africa? Local suppliers vs shipping from China, why delivery time decides refusals with cash on delivery, the three models that work, real costs, and how to start small.

3 min read

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A 14-day calendar in three phases — people you know, social media, a small ad test — with a new order #1001 arriving on day 6

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How to get the first order on your online store

No sales yet? A day-by-day plan to get the first order on a new online store: fix the product page, use the people you know, social media, a small ad test, and follow-ups that turn visitors into buyers.

4 min read

Sales as four numbers multiplied: 1,000 visitors × 2% who order × 250 order value × 1.3 for returning buyers = 6,500, with the conversion rate marked as the weakest number

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How to increase sales on your online store

Visitors but not enough sales? Find where your store loses buyers, then fix conversion, order value and repeat orders — 15 practical changes ranked by impact, with no extra ad budget.

3 min read

Four steps of a cash-on-delivery order: order form (pending), confirmation call (confirmed), courier delivers and collects 249 MAD (delivered), money back minus the fee

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How to run an online store with cash on delivery

How to run an online store with cash on delivery: a short order form, delivery fees by city, order confirmation, couriers that collect the cash, and the numbers that decide your profit.

3 min read

A vegetable chopper at 149 MAD with a cost of 45, scored against seven criteria for cash on delivery, all ticked: 7 out of 7, test it

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The best products to sell with cash on delivery

Which products sell best with cash on delivery? The 7 criteria of a good COD product, 10 categories that work, the products to avoid, and a cheap way to test before buying stock.

3 min read

A short product video with “link in bio”, leading to the store’s product page with an order form, where the pixel sends the purchase back

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TikTok Shop or your own online store?

TikTok Shop or your own store linked from TikTok? Where TikTok Shop is open, fees and rules, who owns the customer, cash on delivery, and how sellers in countries without TikTok Shop sell from TikTok anyway.

3 min read

A product page on a phone with five numbered sections: real photos, quantity offers, a short order form, a photo review and a guarantee

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The sections that make your online store sell more

The sections that turn visitors into orders, in order of impact: product page, home page and cart. What each one answers in the buyer’s head, where to put it, and the mistakes that cost sales.

4 min read

A COD landing page on a phone with six numbered parts: the ad picture, title with the benefit, price and delivery fee, short form, quantity offer and reviews

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The COD landing page for Facebook ads, section by section

Build a cash-on-delivery landing page for Facebook and Instagram ads: the order of sections, the order form, offers, trust and speed — the product page that turns ad clicks into confirmed orders.

2 min read

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A COD form app for Shopify, or a store with COD built in?

Looking for a Shopify COD form app? Compare adding a cash-on-delivery form app to Shopify with a store builder where the COD form, quantity offers, upsells and delivery fees by city are built in.

2 min read

Connecting Facebook and Instagram to the store: sign in once and pick the pixel

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Facebook ads for a cash-on-delivery store

How to run Facebook and Instagram ads for a COD online store: pixel and purchase events, campaign setup, daily budget, testing products and creatives, and judging ads by cost per delivered order.

2 min read

Funnel from 1,000 link clicks to 22 orders, losing visitors to a slow page, a hidden price and a long form

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Your ads get clicks but no orders: what to check

Your Facebook, TikTok or Snapchat ads bring clicks but no sales? Check these 15 causes in order — wrong page, slow loading, hidden price, long form, no trust, wrong audience — and the fix for each.

3 min read

The WhatsApp chat button on a product page

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WhatsApp marketing for an online store

WhatsApp marketing for small online stores: the chat button, collecting numbers with consent, status and broadcast lists, abandoned-order reminders, the WhatsApp Business Platform rules, and what to avoid.

2 min read

A no-code store editor: the list of sections, a live preview on computer and phone, and the settings of the selected banner

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How to customize your online store without code

Make a theme look like your brand without code: colours, fonts, the home page order, the product page, spacing and phones — the order to do it in, and what to leave alone.

2 min read

Sell

AI prompts for your online store sections, ready to copy

Ready-to-copy AI prompts to build store sections — best sellers, countdowns, before / after, reasons to buy, FAQ, reviews — for fashion, beauty, food, electronics and home stores.

3 min read

Product page of an argan night cream with six numbered parts: title, promise, benefits, details, reviews and delivery information

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How to write product descriptions that sell

A simple structure for product pages that answer every question before the customer asks: the promise, the details, the proof and the practical info — with before/after examples.

3 min read

Product photo setup seen from above: a window for daylight, a curved white backdrop, the product, a white card bouncing light and the phone in front

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Product photos with your phone that look professional

Take product photos that sell with just a phone, a window and a sheet of paper. Light, background, the 6 photos every product page needs, and mistakes to avoid.

2 min read

The three pixel events of one order — ViewContent, InitiateCheckout and Purchase — all received in the ad platform’s test events

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How to set up the Meta and TikTok pixel on your store

Install the Meta, TikTok, Snapchat and Google pixels on your store, check that orders are counted, and read the results — a plain guide for small stores running their first ads.

3 min read

Deliver

How to reduce refused cash-on-delivery orders

Refused COD parcels cost you delivery twice and block your stock. 12 practical fixes — before the order, before shipping and at the door — to deliver more of what you sell.

3 min read

Deliver

The confirmation call script for cash-on-delivery orders

A ready-to-use phone script to confirm cash-on-delivery orders, with answers to the usual objections, when to call, how many tries, and how to record each order — fewer refused parcels.

3 min read

Deliver

Order confirmation messages for WhatsApp and SMS, ready to copy

Ready-to-copy WhatsApp and SMS messages to confirm cash-on-delivery orders, follow up when nobody answers, announce shipping and ask for a review — in Darija, French, Arabic and English.

4 min read

Deliver

How to set delivery fees for your online store

Flat fee, fee by city or free delivery above an amount? How to choose delivery prices that cover your costs without losing orders, with worked examples.

3 min read

Money & legal

A “free” price tag for a store plan, with the costs that come with it: a fee on every order, paid apps, a paid theme, the platform’s branding and limits on products and orders

Money & legal

Can you create an online store for free?

Can you create an online store for free? The free options — free plans, marketplaces, social media, WordPress — what each one really costs later, and the cheapest way to start a store that can grow.

3 min read

Receipt of a first month running an online store: store plan $1 for 14 days, themes $0, apps $0, optional domain, then stock, packaging, delivery and ads

Money & legal

How much does an online store cost?

What an online store really costs each month: the store builder, domain, themes and apps, product stock, packaging, delivery, refused parcels and ads — with a starter budget you can copy.

3 min read

Regions where cash on delivery is common for online orders: North Africa, Gulf and Middle East, West and Central Africa, South Asia, Southeast Asia, Latin America, Central and Eastern Europe; rare in Western Europe and North America

Money & legal

Cash on delivery countries: where online buyers pay at the door

Which countries use cash on delivery for online shopping? A region-by-region list — Middle East, North, West and Central Africa, South and Southeast Asia, Latin America, Eastern Europe — with what to know before selling there.

3 min read

Two receipts for the same 10 orders: with 7 delivered the profit is +365, with 5 delivered it is −25

Money & legal

Cash on delivery in Africa: is there an opportunity?

Is cash on delivery e-commerce in Africa a real business opportunity? Why buyers still pay at the door, where the money is made and lost, a worked example, and how to test a product in 30 days.

4 min read

A courier slip for Riyadh with a National Address, 189 SAR to collect VAT included, cash or card at the door, confirmed on WhatsApp

Money & legal

Cash on delivery in Saudi Arabia and the UAE

How cash on delivery works for online stores in Saudi Arabia and the UAE: who still pays at the door, courier fees, addresses, refusals, VAT, and how to set up an Arabic store in SAR or AED.

3 min read

A Mexico City parcel label marked pago contra entrega, with the postal code, a reference between two streets, $599 MXN to collect at the door, confirmed by WhatsApp

Money & legal

Cash on delivery in Mexico: how pago contra entrega works for online stores

How cash on delivery works in Mexico: who pays this way, how it compares with OXXO cash, SPEI and cards, couriers that collect cash, refusals, IVA, and how to set up an online store that sells with pago contra entrega.

4 min read

Receipt calculating the profit on 100 cash-on-delivery orders: revenue 14,940 minus products, packaging, delivery, refused parcels and ads leaves 4,840

Money & legal

How to price your products and know your real profit

Set a selling price that survives delivery, refused parcels and ads. A simple method for small online stores, with a worked example and a free profit calculator.

3 min read

Auto-entrepreneur in Morocco on one page: 500,000 MAD yearly ceiling for products, 0.5% tax on turnover, declared every quarter, free registration

Money & legal

Auto-entrepreneur status for an online store in Morocco

Is the auto-entrepreneur status right for selling online in Morocco? Who it fits, turnover ceilings, the tax rate, how to register, and when to move to a company.

3 min read

Your store, free to build

Build the whole store — products, theme, pages — before anything is charged.

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