Free tool
Ad budget calculator
Start from the number that pays you — delivered orders — and work back to the daily ad budget you need. Unconfirmed and refused orders are counted, because the ads paid for them too.
Monthly ad budget
12,500 MAD
417 MAD
Per day
500
Orders to receive
Ad cost per delivered order
42 MAD
Profit after ads
26,200 MAD
Highest cost per order you can afford
77 MAD
per order received, before profit hits zero
Your cost per order is below the limit: this product can scale.
How it counts
- Orders to receive = delivered orders ÷ (confirmed % × delivered %).
- Monthly budget = orders to receive × ad cost per order received.
- Profit after ads = delivered orders × what each leaves − the budget.
- For a full cost breakdown, use the profit calculator.
Guides to lower your cost per order
Sell
Facebook ads for a cash-on-delivery store
How to run Facebook and Instagram ads for a COD online store: pixel and purchase events, campaign setup, daily budget, testing products and creatives, and judging ads by cost per delivered order.
2 min read
Sell
Your ads get clicks but no orders: what to check
Your Facebook, TikTok or Snapchat ads bring clicks but no sales? Check these 15 causes in order — wrong page, slow loading, hidden price, long form, no trust, wrong audience — and the fix for each.
3 min read
Sell
The COD landing page for Facebook ads, section by section
Build a cash-on-delivery landing page for Facebook and Instagram ads: the order of sections, the order form, offers, trust and speed — the product page that turns ad clicks into confirmed orders.
2 min read
Questions people ask first
Where do I find my cost per order?
In your ads manager, the cost per purchase — if your pixel sends orders. If you have no data yet, run a small test for several days first.
Why count unconfirmed orders?
Because the ad that brought them was paid. In cash on delivery, cost per delivered order is the number that decides your profit.
Should I spend the whole budget from day one?
No. Test small, keep what works, and raise the budget step by step.
Your store, free to build
Build the whole store — products, theme, pages — before anything is charged.
Build free for 3 days · $1 for your first 14 days · Cancel any time