A structure that works for almost any product
- 1The title: what it is, plus the detail people search for. “Linen shirt for men — short sleeves”, not “Summer Vibes”.
- 2One line of promise: the result for the customer, not the feature. “Stays cool on 40° days.”
- 3Three to five benefits, each one short, each one backed by a fact.
- 4The details: size, material, contents, how to use, how to care for it.
- 5The proof: real reviews, photos from customers, a guarantee.
- 6The practical part: delivery time and fee, how to pay, what happens if it does not fit.
Before and after
| Before | After |
|---|---|
| High quality cream, best price, order now!!! | Argan night cream, 50 ml — wake up with softer skin in 2 weeks. |
| Very good material. | 100% linen, washed so it is soft from the first wear. |
| Fast delivery. | Delivered in 24–72h. You pay when it arrives. |
| All sizes available. | From S to XXL. Not sure? The size advisor suggests one from your height and weight. |
Turn features into benefits
A feature is what the product has; a benefit is what it does for the customer. Ask “so what?” after each feature until you reach something the customer feels.
- “Stainless steel” → so what? → “It will not rust or change colour in the shower.”
- “5000 mAh battery” → so what? → “Charges your phone twice — enough for a full day out.”
- “Cold-pressed oil” → so what? → “Keeps the taste and the nutrients of the fruit.”
Write like your customers talk
- Use the words your customers use in their messages, in their language — Arabic, French or both.
- Short sentences. One idea per line. Most people read on a phone, with one thumb.
- No promises you cannot keep (“miracle”, “100% guaranteed results”). They bring orders — and refused parcels.
- Never invent reviews or numbers. Real, imperfect reviews sell better than perfect fake ones.
Help Google find the page
- Put the words people search in the title and the first sentence, naturally.
- Write your own text — copied supplier descriptions appear on hundreds of sites.
- Give each photo a short description (alt text): “black leather sandal, side view”.
- Keep the address short and readable: /products/linen-shirt rather than a code.
Questions people ask first
How long should a product description be?
Long enough to answer every common question, short enough to read on a phone. For most products, a promise line, five benefits and a details list is plenty.
Can I use the supplier’s description?
Use it as a source of facts, then rewrite it in your words. Copied text does not help you on Google and sounds like every other shop.
Should I write in Arabic or French?
In the language your customers write to you in. If you sell to both, keep the same structure in each language.
