How to increase sales on your online store: 15 fixes, in the order that pays most

How to increase sales on your online store

Your sales are four numbers multiplied: visitors × the share who order × the value of each order × how often they come back. Most sellers only push the first one, with more ads. The other three are usually cheaper to move. Here is how to find your weakest number and fifteen fixes, in the order that pays most.

Updated 11 October 2026 · 3 min read

First, find where you lose buyers

Sales as four numbers multiplied: 1,000 visitors × 2% who order × 250 order value × 1.3 for returning buyers = 6,500, with the conversion rate marked as the weakest number — Find your weakest number, and fix that one first.

Visitors who leave the product page fast: the page does not answer the first questions — price, photos, delivery.
Visitors who open the form but do not order: the form is too long, the fee is a surprise, or a field breaks on some phones.
Orders that are refused at the door: a confirmation or delivery problem, not a marketing one.
Buyers who never come back: nobody asks them to.

In CODOS Store, Analytics shows sessions, conversion and top products, and the Checkout errors report shows where the form fails. Abandoned checkouts lists who started and left.

Fixes 1–6: more visitors become buyers

1. Price, delivery fee and button on the first phone screen.
2. Real photos and a short video, filmed by you, the product in use.
3. Photo reviews under the price, as soon as you have them — the Reviews app emails buyers a few days after delivery.
4. A shorter form: name, phone, city, address. Remove every optional field.
5. A guarantee in one sentence, and a WhatsApp button for the last question.
6. Follow up abandoned checkouts with a polite WhatsApp reminder the same day.

Section by section: sections that sell. Diagnosing ad traffic: clicks but no orders.

Fixes 7–11: each order is worth more

7. Quantity offers above the button: “2 for less”. See Quantity offers.
8. Bundles of products that go together. See Bundles.
9. A one-click add-on in the form — a small related item. See Order bump.
10. An offer right after the order, before the confirmation call. See Post-order Upsell.
11. A free delivery threshold just above your average order. See Free shipping bar.

Fixes 12–15: buyers come back

12. A thank-you that sets the next step: delivery time, how to reach you, what to expect.
13. Email your buyers with new products and seasonal offers — Email marketing is included.
14. “Back in stock” alerts for sold-out sizes, so demand is not lost. See Back in stock.
15. A reason to return: a small code for the second order, sent with the parcel or by WhatsApp.

For WhatsApp messages to past buyers, follow the consent rules in WhatsApp marketing.

Change one thing at a time, and measure

Change one thing, wait a week of normal traffic, and compare conversion and order value. With cash on delivery, judge by delivered orders and profit, not by orders received — put your numbers in the profit calculator.

Profit calculator

Your real profit per order after delivery, refused parcels and ads — and the most you can pay per order.

Open the calculator

Questions people ask first

What is the fastest way to increase online store sales?

Usually the product page: price, delivery fee and order button on the first screen, real photos and reviews. It helps every visitor you already pay for.

Should I spend more on ads to increase sales?

Only once the page converts and your cost per delivered order is under your limit. Otherwise more ads just lose money faster.

How do I increase the average order value?

Quantity offers, bundles, a small add-on in the form and a free delivery threshold — one or two at a time.

Do these apps cost extra on CODOS Store?

No. The apps are included in the plan, with no extra fee per app.