Side by side
| TikTok Shop | Your own store | |
|---|---|---|
| Where it works | Only in the countries where TikTok Shop is open | Anywhere you can deliver |
| Checkout | Inside TikTok | On your store, after a click |
| Fees | Commission and fees per sale, set by TikTok | Your plan; on CODOS Store no fee per order |
| Payments | TikTok’s methods for that country | Yours: cash on delivery, bank transfer |
| Customer data | Kept mostly by TikTok | Yours: name, phone, address, history |
| Rules | TikTok’s product and shipping rules; your shop can be suspended | Your own policies, within the law |
| Other traffic | TikTok only | TikTok, Instagram, Facebook, Snapchat, Google, WhatsApp |
Is TikTok Shop open in your country?
TikTok Shop opens country by country, in parts of Asia, Europe, the Americas and the Middle East, and the list changes often. Check the current list and seller requirements on TikTok’s official seller site before planning around it. In many countries of North and Sub-Saharan Africa, local sellers cannot open a TikTok Shop today — but they sell on TikTok every day, with videos and ads that link to their own store.
Selling from TikTok without TikTok Shop
- Link in bio to your store or your best product.
- Videos that show the product in use, with the price said out loud and “link in bio”.
- TikTok ads that send people straight to the product page.
- The TikTok pixel on your store, so TikTok learns who orders and finds more buyers like them.
- A short order form on the product page — TikTok buyers are on their phone and in a hurry.
On CODOS Store the TikTok pixel goes in without code, and every product page already holds the order form. See TikTok ads for your store and pixel setup.
Using both
Where TikTok Shop is open, many brands use it for impulse sales inside the app and keep their own store for everything else: other traffic sources, higher-value orders, repeat buyers and their customer list. Your own store is the part nobody can switch off.
Questions people ask first
Is TikTok Shop better than an online store?
For impulse buys inside TikTok, in countries where it is open, it can convert very well. Your own store wins on fees, payment options, customer data and traffic from other apps.
Can I sell on TikTok without TikTok Shop?
Yes. Post videos and run ads that link to your own store’s product page, with the TikTok pixel installed.
Does TikTok Shop accept cash on delivery?
It depends on the country and TikTok’s current options. With your own store, you decide: cash on delivery, bank transfer or both.
Does CODOS Store connect to TikTok?
Yes, through the TikTok pixel, installed without code. It does not sync products to TikTok Shop.
